The Top Advertising Agency for Me...

'Judge a man on his questions, not his answers' Forbes 

According to the Forbes website the top 10 advertising companies voted by CMO's  are Wieden + Kennedy, Grey,  Droga5,  BBDO, Ogilvy,  The Martin Agency, Leo Burnett,CP+B, Goodby Silverstein & Partners and  Publicis. 

As WK ( Weiden and Kennedy) were at the top of the list I decided to look into their agency and see why they are so successful. When I went on their website the first thing that appealed to me was the simplicity of the webpage. I had visited some other websites lower down in the top 10 list (Goodby Silverstein & Partners) and compared the two sites, I found that the WK site looked less crowded and straight forward. As soon as you get to the webpage its easy and straight forward to find what you're looking for , whereas with Goodby Silverstein & Partners The home page was very crowded and full and my first reaction is to find another option, too much was going on. That is for me personally, it may be in the top 10 because they have so much to show right on their homepage they have so much for you to look at. 

WK ad agency seem to  be successful because they simply have so many clients, this means that they must be reliable and have a good reputation for so many clients to join and stay with them. Popular companies that are WK's clients are Facebook, Coca cola, Sony, Converse, Delta, Heineken, Booking.com, Smirnoff, Tiffany and Co, Nandoes, Clinique, Ben and Jerry's, Disneyland, Tesco,  Disney XD and Nike. As they do ad's for popular companies this means that they are obviously doing something correct.  Not only are they based in one area or country but they are world wide, serving companies in New York, Tokyo,  Shanghai, Delhi, Amsterdam, London, Portland and Sao Paulo. This means that this is a growing popular advertising company globally. 

Another good thing about the first impressions of this ad agency ( from viewing the webpage) it is easy to locate countries and brands as well as recent ads they have done for their clients. The website is set out clearly and they have a page showing the people behind the scene so they all are recognized and have significant messages and styles in their pictures showing individuality but creativeness. 

Below I have displayed an example of a page from the WK Website,the fact that they have blogs to keep their audience still interested and give all the different countries that they work with a type of personality makes them very individual. 

The Tesco Family Christmas 2013 advert is one that stands out to me, this is because this advert takes you through a story, a family's short story. They manage to captivate family time moments and show different clips from over time and simply at the end just having 'Tesco, every little helps' at the end lets you know what the whole message of the advert was straight away. The fact that this advert takes you through different steps of an entire family life including new born babies and them growing into young infants, shows that the family is growing. At first when you watch the advert you have no idea what the advert is talking about in regards to brand,you know that it has something to do with spending time with families during special holidays, automatically dinner is involved in every event. The entire message is when your cooking food for a family occasion do your shopping at Tesco. Putting a mini story first keeps your attention and makes you question where it is going and then when you see the simple brand name and quote at the end the first thing that comes to my mind is 'Tesco did it again'. They always seem to have quite good adverts, and the worst part about it is that no one recognizes the actual ad agency who done all that work for them, they see it as Tesco's work. 

Below is another completely different client that WK do ad's for but if you watch it, it still has a story line. WK seem to always do story lines in their adverts, and I could imagine this is to give customers a clear understanding of the product and how exactly it should be interpreted. Although Heineken is only a beer, WK have taken it away from only being a beer coming across as something with power and dominance. This advert is with one man and he goes to several countries and every time attention is drawn to him and people have a tendency to stare and follow him almost as if he is the walking bottle of beer. At every destination the product is clear to the audience and allows the advert to completely talk for itself. In the advert the main character is seen to have so much power, getting the most beautiful ladies at every place and causing jealously from the main men in the club. Even in the last destination when other men in the club were trying to catch up the fact that so many obstacles came in the way to prevent them from touching him showed that he was the superior one with the help of Heineken.This advert overall suggest that with Heineken you are the 'man', targeting their audience - men. By representing travelling to completely different countries in the world like Vietnam,Nigeria and New York it is telling us that no matter where you go Heineken is known to be 'the beer of power'. 

WK have thousands of adverts that I could write about but I only selected a few just as a sample of how good their work is. If they continue to keep their core and individuality they will remain at the top of the advertising market.