How I feel about Advertising

ADVERTS - I LOVE THEM !!

Adverts have a huge tasks to sell a big or small thing with only a few seconds to a minute. The  choice of colors,WORDS, Font, Pictures, Music, Graphics, and many  more affect the success of the advertisement.

Below is an example of a Bad advert poster, Its something you would walk past, no alarming colors, and too much writing in different places and the information isn't clear, you have to stop and read it to find out what its talking about- No one likes to do that!

Below is an example of a good advert, it is clear what the product does and the colors are alarming. It says the name of the product and by the fun dance gestures of the people in the picture you know its to do with listening to music. Very Simple , not too much going on a very self explanatory advert.

Adverts are also everywhere, you cant escape from them, so unlike many others I've chosen to love them.

They appear on YouTube videos, on your preferred social media page,when your doing online shopping,on the Tube, On the bus, on television, on the radio,even at the start of films in the cinema. Adverts are everywhere, and although the majority of society try their very best to avoid them e.g. pressing 'skip advert' on you tube or upgrading to Premium accounts; most of us wouldn't know about most things we use, see and buy.

If a product is that good then it sells itself, e.g Groupon & Wowcher to get cheaper deals on a wide number of things. They do not need to convince anyone to use their website, it sells itself.
Beneath is a Wowcher advert, very little effort colors and sound, but due to the good deals that the website genuinely offers it sells.

 However when the product isn't that great, the people in charge of putting the advertisement together have to create other distractions to sell the product. For example Nandos is a simple nice fast food restaurant, nothing necessarily makes it different from any other fast food restaurant but they have a memorable logo and always seem to have 'funny quotes' as their adverts.

Adverts give products a theme, for example the McDonald's ' I'm lovin it theme' is way more catchy then McDonald's alone,and now whenever anyone hears that tune they subliminally think about McDonalds and If they are hungry they may suddenly have an urge to eat it. Im Loving it - McDonald's

 This advert below, is another excellent musical example, because they have taken the famous 'YMCA' song and made it the theme song for that company. Car insurance is seen as a boring long thing to do, to have an advert that is fun, with a catchy song and fun looking cartoon characters will encourage viewers to go online and actually try their website.

Another way that adverts work very well is by using 'famous faces' , this hardly ever fails, because celebrities are people that are loved by the majority, fans watch everything they are in, whether their face just appears or they speak or even sing , people will still want to see it.

Capital FM Advert - This advert uses celebrities showing them claim how much they love the radio station, celebrities are trend setters, so if it is shown that celebrities love a particular thing, the general public will follow. Also if someone likes Rihanna for example they would assume that her music will be played on that radio station.

In this Pepsi advert, it uses a combination of a few techniques, it has a story line and uses celebrities with a popular song. Many people may watch this just to see Pink, Britney or Beyonce sing, but by the end of the advert when we see the Pepsi Cans we notice its a Pepsi advert and they have managed to keep our attention to see the product at the end. People will talk about the advert and ask their friends if they have also seen the advert, maybe only for the purpose of the singers but its still a Pepsi advert. They are well known for entertaining whilst they advertise, and this works as they have become more and more successful.

Above is a Dolmio advert, this advert basically sets the scene,and tells people the exact uses for this product. The whole family environment, in the kitchen is showing that we should use their products for home cooking, to make it much easier. They also have options and show the options in the advert, by letting the cartoon characters have an Italian accent, it automatically tells us that it is an Italian based product.

Above is a more sensitive advert appealing for donations to help those less fortunate than us. The music to me is a major factor in the advert,as it puts you in a 'sympathetic mood'. With the images and narrator talking it adds to the effectiveness of the entire advert, you are able to see and hear what your money would be used for. It is very informative and gives clear information on what we can do to help. With the subtle blackouts demonstrating 'dead end' and then talking, again influences our emotions and how we feel towards the information being given to us.  

Above is a 'Whats your price' advert, it personally caught my attention because it states interesting facts at the start I didn't know, so automatically I want to know what this advert is about, then I end up getting caught and watching the whole thing.

As we can see from the above examples, adverts give awareness, sell products, gives information on things we may not know about. They use so much techniques in order to get their message across, by humor, sensitivity, common interest etc.

I hope this blog has helped some of you to appreciate adverts a bit more than you did before you read it :)