My Favorite Superbowl 2014 Commercials

The Superbowl commercials this year were highly entertaining and humorous. I've selected 2 adverts that I felt were the best for me, along with a small analysis. 

RADIO SHACK

This commercial is advertising the 'Radio Shack' store, and their latest devices they have in stock. I liked this advert because it simply made me laugh - any advert that makes me laugh is on the way to winning. 

At the very start of the advert the average radio shack worker answers the phone as he usually should do on a normal work day. He answers the phone so upbeat and excited, but when he tells his coworker that 'the 80's called, they want their store back', he looks scared and his tone drops. As soon as this is said you then notice the ancient devices in the store, so I keep watching to see where the advert goes. Suddenly all the classical people from the 80's burst into the store, dressed in typical 80's costumes, they come charging in as if they own the store- this made me laugh! The co workers look so confused as if they have no idea what is going on. Characters like Jason Voorhees, Christopher Reid, Chucky the doll are taking items from the store, involving these characters from films you back to the late 80's early 90's, adding personality and amusement to the brand. At the end when the store is empty it left me quite confused, the advert made me think 'so what do they sell?' By this time I am still engaged in the advert, which means the advert is doing well ! After the store clears, it switches to what the store has in stock today, with all the latest gadgets, the commercial shows people being fascinated with all the products in the store. The absolute thing that topped it off for me was when the green ghost from ghost busters came out of the wall, and then the worker who answered the phone in the beginning said ' its too late'. Basically indicating that all the 'out of date' devices are completely out of the store, and they only have the latest of the latest products in store. 

Loved this advert- entertaining -humorous - and to the point. 

Cool Hyundai Superbowl Advert

This advert is genius. Less humor than the previous one, more of a 'mind-player'. I say 'mind-player' (yes a word I made up lol) because the advert simply plays with my mind. The fact that at the start a random man, who is minding his own business saves a baby boy from falling, catches my attention. The simple fact that the man was casually standing there managed to notice a baby boy falling so quickly keeps me interested in what will happen next. In my head when I saw that I thought to myself 'how did he know he was going to fall?' When I notice the same pattern in the next scenes, I was slightly confused as to what they could be advertising, then as soon as I see the car at the end I lean back with relief of being anxious. I realized that the main feature of the car they were advertising was being able to react fast to any possible accidents. Of course the advert is genius, it shows humans doing the impossible of reacting fast to potentially serious accidents, by this being a feature in their car, it makes you feel like this car is probably one of the best on the market with this amazing feature. It ends smartly with a young person driving the car; indicating that the car is super ideal for a first car, looks good, with safe auto emergency break. This commercial at the end shows a situation that could actually happen on the road; a young man driving and with his eyes wondering at a pretty lady, he misses the car in front of him. Usually in this situation with a Dad sitting beside his son who is about to crash, would be shouting 'STOP'. But in this advert he was annoyed but calm, because he trusted the car to stop before an accident occurred. This advert ultimately sells to parents and young drivers, the parents wouldn't mind buying their teen this car because it is safe and reliable, and young people wouldn't mind driving this car because it looks good too!

These are just 2 of many adverts from the Superbowl 2014 that I found to be great sellers and memorable. They both worked your brain for a few seconds, delivering their brands in creative,unique ways.